Brands

Ipsos Global Trends 2021
Public opinion Publication

Global Trends 2021: Aftershocks and continuity

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
Getting Brand Assets Right
Brands Publication

Getting Brand Assets Right

Leveraging your distinctive brand identity to grow your brand.
Brand Purpose: What’s the Point of You?
Brands Publication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
Future-Proof Your Brand
Brands Publication

Future-Proof Your Brand

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
The Map to Brand Growth
Brands Publication

The Map to Brand Growth

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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