In Malaysia, the landscape of trust towards various professions remains consistent. Key professions such as doctors, teachers, scientists, and the armed forces consistently rank as the top five most trusted professions.
The Banking Trust Track in 2024 has seen an increase in the number of people who have not used banking services in the last year. This is correlated with an overall decline in trust and a general weakening of consumer confidence. The banking industry has been challenged to be dynamic with the rise of digital banks, E-Wallet channels, and the acceleration of artificial intelligence.
![[PRESS RELEASE] - Trust in Professions](/sites/default/files/styles/list_item_image/public/ct/news_and_polls/2025-09/Ipsos_Press%20Release_Trust%20in%20Professions_191224.png?itok=RCDow_1Z)
