Business

Malaysians’ level of trust towards the corporations and institutions remain stable at the level of 56. This reflects the resilience and adaptability of the corporations and institutions navigating the challenges across the years during and after the Covid-19 pandemic and has instilled a certain level of trust among Malaysians.

Human Intelligence + Generative AI

The Statement of Applicability (SoA) describes the complete scope of services Ipsos MY provided and attested to the ISO 20252 standard.

Although two thirds of Malaysians expect a better year in 2023 than the last year, the expectations are not matching the optimism ahead of 2022, one year ago. The same trend is present both among Asian peers and in the West

EPF & Petronas remain the most trusted entities in Malaysia. Nestlé, PLUS and Petron are all new entries into the top five in 2022.

Current APAC CEO, Christophe Cambournac, moves to global role with the business.

Telecommunications companies TIME and YES have received a significant boost in TRUST from 2020 to 2021 and are joined by major conglomerate SUNWAY GROUP to round out the top three gainers.

Trust in corporations and institutions has consistently increased throughout 2021. The improvement reflects the role played by organizations through a turbulent year of the pandemic, economic challenges, and natural calamities.