Press Release - International Women's Day 2026

The findings from the recent International Women's Day study from Ipsos reveal:

•    Southeast Asia shows strong optimism for young women’s future
•    Malaysians support shared responsibilities at home, but traditional breadwinner norms persist
•    Women are perceived to have more choices about self-expression
•    Malaysia shows greater acceptance of women in decision-making roles

Wan Nuradiah Wan Mohd Rani, Country Lead, Ipsos Public Affairs (Malaysia) mentions:  
“International Women’s Day celebrates advancements in gender equality worldwide, marked by historic milestones such as significant female participation in the Milan-Cortina Winter Olympics 2026 and the election of Kristy Coventry as the first female President of the International Olympic Committee. This global momentum mirrors the emerging narrative in Malaysia, where optimism for young women’s futures remains high, supported by data revealing evolving societal attitudes.

However, the coexistence of progressive and traditional norms in Malaysia such as the support for shared responsibilities in the household against the backdrop of male breadwinner models presents an opportunity for nuanced and targeted gender equality initiatives. While women are celebrated for their freedom in personal expression, men still dominate in employment choices, indicating areas that require focused intervention.

The rising acceptance of women in leadership roles in Malaysia suggests a positive cultural shift, shaping new perceptions within government and business. This transition offers insightful learnings into Malaysia’s unique gender dynamics, contrasting with global stability in such perceptions.”