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Usability Tests
The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.
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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
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Data Analytics/ Data Science
Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.
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Science Centre
Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.
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How Malaysians Shopped in 2014
An Ipsos & SSI study indicates that Malaysians have spent more money in 2014 than the year before and that private-label brand spending is on the rise
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Ipsos Economic Pulse Reveals that Malaysians are Upbeat about 2014 Economic outlook
The quarterly Economic Pulse survey by Ipsos shows that although Malaysians feel it will be a tough year ahead for them, they still have confidence in the Malaysian economy.
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Malaysia: Happiest country in the region
A survey by Ipsos to understand the happiness levels in the region shows that 90% of Malaysians indicated that they were happy.
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Ipsos aims to help Malaysian Businesses Enter the Next Generation of Customer Experience Management
Malaysia’s expanding global presence has created new opportunities and challenges for businesses operating in this market.
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Malaysia a great country to raise children, study shows
76% of Malaysian parents feel confident about where they’re raising their kids, but still have concerns about the future.