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Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?
Threat of a recession will result in large fiscal measures from governments, say economists.
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Signals: Understanding the coronavirus crisis
This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.
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Coronavirus & behaviour change: What does it mean for brands?
As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
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From worries about the worldwide markets to concern for personal safety and political responses
Social media data links the impact of Coronavirus epidemic and global economic fears.
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Rising concern that the Coronavirus will have a personal financial impact and poses a high threat to their country
Majority of people think it is impossible to forecast how the virus is spreading.
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Global Trends 2020: Understanding Complexity
Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.
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Why do you think fewer people die from disease but more die from other causes
On average, people underestimate deaths from heart disease by almost three times.
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Coronavirus outbreak predicted to have an impact on financial markets and the global economy
Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.
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Gen-Zs: The ‘Status-fying’ Cohort!
Latest Ipsos Thought-Piece reveals what Gen-Zs really desire and why marketers should care about them. Authenticity would be the biggest driver for brands in an otherwise carefully-curated digital life of a Gen Z
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Most say the Coronavirus is an on-going threat; only 1 in 5 see virus contained
A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus.