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The Power of Barbiecore and Why It Matters
Ready for an intriguing perspective on Barbie? The Ipsos Malaysia Qualitative team takes you on an exploration of ‘Barbiecore’ – a global consumer trend that’s much more than a movie narrative.
During these challenging, post-pandemic times, Barbiecore brings a breath of fresh air by invoking feelings of joy, escapism, and resurging nostalgia. It's more than a doll or a movie; it's a movement embracing the power of femininity like never before.
Join us as we uncover how it harnesses a sensory brand strategy to captivate audiences, crossing borders, age groups, genders, and socio-economic lines. Let's step into the pink-tinged movement that is Barbiecore!
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What Worries the World – July 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 16 months.
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Understanding Influenza (Flu) & Vaccination Perception Amongst the Older Persons Aged Above 65 & Adults with Medical Condition(s)
This research project focuses on specific target groups, including older persons aged above 65 and adults with at least one medical condition.
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ESG across borders: The cultural context
The domain of ESG stretches across a broad range of themes that are just as complex as they are far-reaching.
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[PRESS RELEASE] - Malaysian Opinion and Expectations on Artificial Intelligence
Malaysians, like other countries in Asia, have a positive attitude towards Artificial Intelligence (AI) and associated products and services. A younger population with the ability to adapt to the latest technology and the role technology plays in improving the quality of life in developing countries might be contributing to this outlook.
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AI is making the world more nervous
One in three workers expect AI to lead to the loss of their current job.
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What Worries the World – June 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 15 months.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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82% APAC consumers agree 'I need to do more to look after my mental well-being'
Mental health is as much of a priority as physical health. Look for
ways to support both. -
85% APAC consumers agree ' I would like more control over decisions about my health'
While there is a widespread belief in the power of science to solve major health problems, people still want to retain control