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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
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What Worries the World: How has Covid-19 has changed the outlook?
Local perspectives on our issues tracker during the pandemic.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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Ipsos Update – July 2021
Discover new global studies on attitudes to refugees, LGBT+ equality, culture wars and sustainable development. Also explore our latest white papers. including a spotlight on Indonesian society.
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Tension between rich and poor is seen as a key source of division around the world
Just over a third of people on average in 28 countries across the world (a Global Country Average of 35%) think that their country is divided by “culture wars” according to a new Ipsos Global Advisor poll, carried out in partnership with the Policy Institute at King’s College London. Despite this, however, there is wide variation in this opinion when looking at individual countries, and many don’t have a strong view.
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[WEBINAR] - Driving Brand Desire Through Festive Creative Impact
The Ipsos Creative Excellence & Social Intelligence Analytics team discussed the key shifts and trends in festive campaigns provide key thought-starters to all the brand custodians who are responsible to shape future brand communications and campaigns
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[WEBINAR 27/5] Turning a Myriad of Data into Actionable Insights
At Ipsos, one of our core beliefs is that an abundance of data and information does not lead to an abundance of insight. And today, so much data is being generated every day that it has led social experts to argue that we live in an age of infobesity. On this webinar our dedicated curators at Ipsos show you how we navigate and utilize these existing and disparate data points to do what we love most: giving value to you, our clients.
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Global public backs COVID-19 vaccine passports for international travel
Survey finds mixed views about mandating vaccine certificates for everyday activities
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Most believe income and wealth inequality to be the most serious form of inequality in their country
An online study by Ipsos, conducted across 28 countries has found that, when asked about a range of different inequalities, 60% said that inequalities in income and wealth are among the most serious types of inequality affecting their country.