Festive communication has played a significant role in lifting up the spirit of the Malaysians and getting them into the festive mood. Each year, Malaysian consumers across ethnicities look forward to the diverse festive communication, be it CNY, Hari Raya, Deepawali or even Merdeka.
Ipsos has been monitoring the festive communications during these special occasions so as to identify the emerging cultural and communication codes reflected in these campaigns. Last one year has been truly unprecedented and hence we see new emerging themes in the festive communication genres.
At the webinar, the Ipsos team discussed the key shifts and trends in festive campaigns. This session served as a good platform to provide key thought-starters to all the brand custodians who are responsible to shape future brand communications and campaigns. It provided guidelines on what brands need to do to explore the shifts and build new festive narratives. This would enable brands to stay relevant & impactful in this ever-changing and cluttered media environment and thereby creating the desired brand-impact.
Key takeaways from webinar:-
Driver of Effective Creativity During Festivities:-
- The Power of Standing Out – Cutting-through the clutter will be the first step to success, it is therefore important to refine your approaches for the best chance of success
- The Power of Simplicity – Most Consumers are not in a state of high attention when watching ads, hence ads that keep it simple are more likely to stick in mind
- The Power of YOU – Using distinctive Brand Assets: An established creative style works better than just logos to retain a branded impression
- The Power of a Brand’s Role - Make sure your brand has a meaningful role in the story advertising that works for the brands needs to credit it with a role
Recording of webinar available below:-
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