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A hard day’s work: global attitudes to gender equality in the workplace
Gender equality at work is still not achieved as nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day. By contrast, only 16% of women globally say such jokes or stories are acceptable.
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Gen-Zs: The ‘Status-fying’ Cohort!
Latest Ipsos Thought-Piece reveals what Gen-Zs really desire and why marketers should care about them. Authenticity would be the biggest driver for brands in an otherwise carefully-curated digital life of a Gen Z
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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One of the biggest questions of 2020: Will Trump be re-elected? Here’s what the world thinks
Most people globally say it’s unlikely Trump will win re-election – differing from U.S. polls.
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We wish you our warmest Season's Greetings and a Happy New Year!
At Ipsos we wish all of our partners and clients our warmest Season's Greetings and a Happy New Year!
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The fall of the Berlin Wall
Global Advisor survey about people’s current perception of the impact the Fall of the Iron Curtain has had.
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World Luxury Tracking 2019
Luxury as a sanctuary, allowing us to reconnect with what is essential: quality, beauty and sustainability.
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2019 China Food and Beverage Packaging Trend Observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
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World Luxury Tracking 2019
Luxury as a sanctuary reconnecting with what is essential: quality, beauty, sustainability.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.