Trends & Prospective

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

In a new article, Melissa Dunne takes a look back at some of the most interesting insights of the year and look ahead to what might be next.

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.