Consumers


Global Trends Survey

Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity

As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
Trends & Prospective Publication

82% APAC consumers agree 'I need to do more to look after my mental well-being'

Mental health is as much of a priority as physical health. Look for
ways to support both.
Trends & Prospective Publication

74% APAC consumers think globalisation is 'good for my country'

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
Inflation Publication

Ipsos Update – June 2023

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Half of the public across 29 countries think their country is in recession

A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.