Driven by health concerns, economic considerations and movement restrictions the coronavirus crisis has led to new consumer behaviours and sentiments.
While not all of these changed behaviours & sentiments will continue once the pandemic gets over (yes, it will get over, at least so we hope!), it is also true that somethings will stick. Planning and marketing for brands during these extraordinary times presents a real challenge and requires new strategies for success.
At the webinar, the Ipsos Brand Health Tracking team looked at how the pandemic is evolving from the consumer perspective and what brands can do to stay relevant and look towards the future at some of the lessons & learnings for brand marketing in the post pandemic era.
Recording of webinar available here:-
[EVENT] Singapore launch of Global Business Influencers 2018
September 19 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.