2020 was a turbulent time for people, markets, and society at large.
The Covid-19 pandemic has tested the resilience of corporations and institutions, their relationship with consumers, and how they can best manage their reputation during a crisis.
Trust in corporations and institutions has increased from 46% in 2019 to 50% in 2020, but there are significant variations between industries, categories and brands.
Ipsos Trust Track provides a snapshot of Trust and Corporate reputation of 100+ brands in Malaysia, and explores the key drivers of trust in corporations.
Key takeaways from webinar:-
- The crisis accelerates change in markets and societies – Trust is more important now than ever
- The key to build trust is by being open/authentic to all stakeholders and being customers centric
Recording of the webinar available at:-