[WEBINAR] - Ipsos Trust Track - 2nd Feb 2021

The Ipsos Corporate Reputation team hosted a client webinar to around 80 clients showcasing findings from the Ipsos Trust Track study on most trusted organizations in Malaysia in 2020

Event Overview:-

2020 was a turbulent time for people, markets, and society at large.

The Covid-19 pandemic has tested the resilience of corporations and institutions, their relationship with consumers, and how they can best manage their reputation during a crisis. 

Trust in corporations and institutions has increased from 46% in 2019 to 50% in 2020, but there are significant variations between industries, categories and brands. 

Ipsos Trust Track provides a snapshot of Trust and Corporate reputation of 100+ brands in Malaysia, and explores the key drivers of trust in corporations. 

Key takeaways from webinar:-

  • The crisis accelerates change in markets and societies – Trust is more important now than ever
  • The key to build trust is by being open/authentic to all stakeholders and being customers centric

Recording of the webinar available at:-