Consumers

Unpacking product subscription models | Ipsos
Consumers Publication

Unpacking product subscription models

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
Ipsos Mobile App
Qualitative Publication

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.
African Youth: Who Is The Young African Consumer?
Consumers Publication

African Youth: Who Is The Young African Consumer?

Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.
Consumers Publication

Consumer & Retail Audit

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
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