Market Research

News from the CSR team at Ipsos in Nigeria.

87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.

This May sees the Global Consumer Confidence Index rise by 0.4 points.

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

Three-quarters around the world say their country’s society is divided – and the majority think their country is now more divided than it was 10 years ago, especially in Europe. Differences in political views are seen as the greatest cause of tension, followed by differences between rich and poor. However, despite these divisions, the majority of people in most countries agree that people across the world have more things in common than things that make them different.

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?

Applife is Ipsos proprietary app using mobile for qualitative research.

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