• Home
  • Market Research

Market Research

Mind the Promise Experience Gap
Market Research Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Market Research Publication

Advisory Services

We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.
Heading For Africa
Teenagers Survey

Heading For Africa

The newly created Ipsos division presents the results of its first Youth Africa survey.
Africap - African Youth
Teenagers Publication

Africap - African Youth

Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.
19 - 21 of 21 items