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Product Innovation

Speed dating with innovations | Ipsos
Advertising Publication

Speed dating with innovations: What’s your innovation’s pick-up line?

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
We see with our mind, not just with our eyes | Ipsos
Brand Image Publication

We see with our mind, not just with our eyes

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
Four Ways Agile Research Will Evolve to Drive Innovation
Nigeria Publication

Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?