Got30 is a series of 30 second videos from our Customer Experience and Channel Performance teams, answering questions we frequently hear from you, our clients, as well as sharing information about our latest thought leadership. We feature Ipsos experts from around the globe, to help you address your key business questions. Whether you’re a Customer Experience practitioner, a leader of CX measurement and management programmes, head up Mystery Shopping, and/or are responsible for high performing sales and service channels functions … these are for you.
If you'd like any more information about anything discussed in our vodcasts, or if you have a question you'd like to have answered, get in in touch with us: [email protected]
Enjoy our first vodcast, as Helen shares her response to a question that is relevant for all: "How can my business create strong relationships with customers in these tumultuous times?" From Helen Bywater Smith - Global Head of CX Service Design
[WEBINAR] The Forces of Customer Experience
Do you truly understand the Forces that are at play in your customers’ minds? This new webinar accompanies our brand new CX whitepaper, 'The Forces of Customer Experience: The science of strong relationships in challenging times'. Hear from the author of the paper and Ipsos' CX Chief Research Officer, Jean-Francois Damais,
[WEBINAR] The Five Forces of Customer Experience
Customers make decisions about brands that directly impact the bottom line: share of spend, retention and advocacy and are all crucial outcomes that you need to enhance to create sustained revenue growth or brand loyalty. Beyond the commonly-cited functional elements of Customer Experience, emotional attachment is key to driving customers’ brand choice and therefore an organisation’s financial performance.