Discover Ipsos UpdateOur first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and a look at the local story in a selection of countries.
B2B CX Sessions: A series of roundtable discussions with CX practitioners and experts who work in B2B
Recently, with several months of the COVID-19 pandemic behind us, our Customer Experience teams in the UK, Australia and New Zealand convened ‘B2B CX Sessions’, the first in a series of virtual roundtables with a cross-industry group of business-to-business CX executives.
When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes
Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.