Innovation & Knowledge

Customer Experience

When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes

Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.
28 August 2020
Culture
Customer Experience

Healthcare focus: Maximising omnichannel customer engagement

Today’s rapid acceleration in the use of virtual channels means omnichannel engagement strategies are needed, and quickly. Your customers are now consuming and communicating information in innumerable new ways.
21 July 2020

Features

Discover Ipsos Update

Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.

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