Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Optimising the eCommerce Experience
How to align brand promise and customer experience for business success
Exploring the demand for more immersive experiences as we move into a more digital world.
Finding the right customer experience KPI for your business
A series of roundtable discussions with CX practitioners and experts who work in B2B.
Delivering customer experience in the face of mask wearing.
The science of strong relationships.
Delivering a Return on Customer Experience Investment: ROCXI.
Quantifying the connection between quality and loyalty in automotive purchase.
Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.
