When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes
Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.
Discover Ipsos UpdateOur monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
Financial Services in a Digital Age in South East Asia
Ipsos 2019 SEA Syndicated Research Series. The first of Ipsos SEA syndicated reports, Financial Services in a Digital Age caters to the rapid evolution that is taking place in the personal payment space across 6 South East Asian markets.
High hopes: Tips for ensuring successful text analytics
Text analytics is now an established component of many market research programmes. However, as its popularity has increased, so have expectations of what it can deliver. Here, Fiona Moss provides five ground rules to follow to ensure more success in using text analytics tools.