Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
Three in four (75%) in 25 countries around the world believe that immigration has increased in their country over the last five years, according to new data from the Ipsos Global @dvisor survey.
Ipsos in the Philippines has been awarded the ISO 20252 (Market, Opinion and Social Research) requirements standards certification by DNV – GL Business Assurance.
The Philippines’ first Digital Measurement Standard was launched to the industry by the Internet and Mobile Marketing Association of the Philippines’(IMMAP) Digital Measurement Board (DMB) last August 24th at the BGC Arts Center.
Results show that majority of Filipinos have a positive perception of their current state of economy, with 74% describing the Philippine’s current economic situation as very good/somewhat good.
