Women

The power of positive representation for a better society and a more successful brand

Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.

International Women’s Day 2021

The role of beauty for women in China, Korea and Japan.

Gender equality at work is still not achieved as nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day. By contrast, only 16% of women globally say such jokes or stories are acceptable.

Looking back at what Ipsos research and analysis has told us about the world in the past year.

Global study find that majority of men acknowledge that gender equality can only be achieved with men’s support, however half think they are being expected to do too much

To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.

Empowering women in advertising in developing markets.