Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
A new global Ipsos survey for the World Economic Forum unveils a profound and widespread desire for change rather than a return to how things were before the COVID-19 pandemic.
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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