Insights Hub

Ipsos Attitudes to Ageing 32-country Survey Report 2025 - Elderly Couple Dancing at Home
Global Advisor

74% of Filipinos Express Excitement About Ageing

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People and climate change cover

Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

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Understanding Asia - Global Trends

Asia Pacific open to digital and reform transformation

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All content

  • Publication

    The Boom of China's Automotive Aftermarket Is Imminent

    China overtook the United States as the world’s largest automotive market in 2009 and has retained the crown since then. China’s automotive aftermarket industry value reached USD 118 billion in 2015 and it is expected to grow at 12.7% CAGR to reach USD 214 billion by 2020.
  • Filipinos the Most Optimistic about Economic State among SEA Countries

    Results show that majority of Filipinos have a positive perception of their current state of economy, with 74% describing the Philippine’s current economic situation as very good/somewhat good.
  • Insight Cloud Publication

    Insight Cloud

    Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
  • Device Agnostic Publication

    Device Agnostic

    A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
  • Market Research Publication

    Business Consulting

    Ipsos Business Consulting provides practical advice for your business or organisation built on fact-based consulting approaches. We help business leaders and organisations worldwide build, compete, and grow in the marketplace by making idiosyncratic, permanent, and significant improvements in overall performance.
  • Overnight Services Publication

    Overnight Services

    Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.
  • Publication

    Vietnam’s Meat Market: Mind the Gap!

    As the world’s 14th most populated country, Vietnam and its 94 million people are increasing their livestock consumption as they experience higher income and population growth. Despite the relatively stable growing trend of livestock production over the past few years, meat output has not managed to keep up with the current consumption demand.
  • Mobile Publication

    AppLife

    Applife is Ipsos proprietary app using mobile for qualitative research.
  • Big Data Publication

    Big Data, Product Reviews and Behavioural Economics

    In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.
  • Media Publication

    MediaCell

    MediaCell is a versatile solution with a number of potential applications.
  • EFM Publication

    Enterprise Feedback Management (EFM)

    Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
  • Path to Purchase Publication

    Path to Purchase

    Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.