Innovation


Ipsos Talks: Navigating Today's Dynamic Shifts to Succeed with the Evolving Consumer

Join us for Ipsos Talks on Wednesday, April 2, 1 PM, at Grad Hyatt Manila, BGC for an exclusive, by-invite only insights session.
Innovation Publication

Beyond the Hype: Innovation predictions in the era of Machine Learning

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
Innovation Publication

Innovation in Inflationary Times

A playbook for innovation leaders in the CPG industry.
Behavioural Science Publication

Time to Decide

Measuring response time for innovation and brand growth.
Innovation Publication

Research during Coronavirus for services, durables and technology

Innovating in Challenging Times – Issue 2
Market Research Publication

Slowing Down to be faster: why it is paramount to invest at the front end of the development process

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
Packaging Publication

2019 China Food and Beverage Packaging Trend Observation

From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
Innovation Publication

Speed dating with innovations: What’s your innovation’s pick-up line?

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
Innovation Publication

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects