Applife is Ipsos proprietary app using mobile for qualitative research.
How to better understand your consumers through exploratory research?
- Engaging with consumers wherever they may be.
- Using consumers’ own mobile devices to collect rich data combining text, emotion, location and pictures.
- Combine with detailed online diaries or questionnaires to dive deeper into behavior and attitudes.
How to better understand your consumers in live events?
- Taking full advantage of the mobile phone as a real-time research device.
- With contextual questions to understand the event experience.
Applife is fully designed for qualitative research: it allows text, photos, video, GPS geolocalisation.
During the interview:
- The moderator can probe participant responses
- Participants can interact with each other and with the moderator
- All involved stakeholders at client side can view all activity in the app real-time