Marketing

Ipsos | White paper | Innovation in inflationary times
Innovation Publication

Innovation in Inflationary Times

A playbook for innovation leaders in the CPG industry.
Ipsos | White paper | What makes a new product succeed
Product Testing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Ipsos Update - march 2022
Ipsos Update Publication

Ipsos Update - March 2022

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
Creative Excellence - Unleash the Magic
Advertising Survey

Spotlight: CREATIVE EXCELLENCE

Discover how to unleash the magic of advertising with Ipsos
Eight motivators of purchase in the context of COVID-19 | Ipsos | Coronavirus
Coronavirus Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
Mouldy burger | burger King | Ipsos | Breaking the Mold: Is Risky Creative Effective?
Marketing Publication

Breaking the Mould: is risky creative effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
Management Publication

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
Does Byron Sharp’s Philosophy Work for Innovation?
Innovation Publication

Does Byron Sharp's Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?
Digital Measurement Board
Digital Survey

Philippines’ First Digital Measurement Standard Launched

The Philippines’ first Digital Measurement Standard was launched to the industry by the Internet and Mobile Marketing Association of the Philippines’(IMMAP) Digital Measurement Board (DMB) last August 24th at the BGC Arts Center.