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Trends & Prospective Publication

75% of Filipinos, if given the choice, would prefer to have grown up at the time when their parents were children

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past

26.06.23

Trends & Prospective Publication

92% of Filipino consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

15.06.23

Innovation Publication

Innovation in Inflationary Times

A playbook for innovation leaders in the CPG industry.

18.03.22

Product Testing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch

14.03.22

Ipsos Update Publication

Ipsos Update - March 2022

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

01.03.22

Advertising Survey

Spotlight: CREATIVE EXCELLENCE

Discover how to unleash the magic of advertising with Ipsos

29.04.21

Eight motivators of purchase in the context of COVID-19 | Ipsos | Coronavirus

Coronavirus Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.

09.09.20

Mouldy burger | burger King | Ipsos | Breaking the Mold: Is Risky Creative Effective?

Marketing Publication

Breaking the Mould: is risky creative effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?

03.03.20