Rejuvenating Southeast Asian Economies through Consumer Spending

After months of paralyzing lockdowns, most Southeast Asian countries are now in the process of easing restrictions and reopening their economies. Ipsos Strategy 3 discusses what businesses and policymakers need to consider during the pandemic and how to get consumers to spend at pre-COVID levels.

The author(s)

  • Kiranjit Singh Ipsos Strategy3, Malaysia and the Philippines
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After months of paralyzing lockdowns, most Southeast Asian countries are now in the process of easing restrictions and reopening their economies. Policymakers, businesses and consumers alike are now looking forward to an economic recovery, and a gradual return to normalcy.

In this Ipsos Strategy 3 opinion piece, we highlight the key considerations that businesses and policymakers should take as markets reopen:

  • The broad decline in household incomes and delayed expectations of a recovery
  • Genuine health concerns over the spread of the virus
  • Uncertainty over the future trajectory of the pandemic

 

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The author(s)

  • Kiranjit Singh Ipsos Strategy3, Malaysia and the Philippines