Strategy


Decision Maker Publication

A Panoramic View: With whom and with what do I truly compete?

Getting an accurate and complete answer to the question of who you compete with is critical.
Consumers Publication

Rejuvenating Southeast Asian Economies through Consumer Spending

After months of paralyzing lockdowns, most Southeast Asian countries are now in the process of easing restrictions and reopening their economies. Ipsos Strategy 3 discusses what businesses and policymakers need to consider during the pandemic and how to get consumers to spend at pre-COVID levels.
Packaging Publication

2019 China Food and Beverage Packaging Trend Observation

From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.