Consumers

Understanding Asia Publication

Understanding Asia

As Asia’s economic, political, and cultural influence continues to grow in an interconnected and complex world, understanding the Asia-Pacific has never been more important.
Ipsos Talks 2025
Artificial Intelligence (AI) Event

Ipsos Talks: Navigating Today's Dynamic Shifts to Succeed with the Evolving Consumer

Join us for Ipsos Talks on Wednesday, April 2, 1 PM, at Grad Hyatt Manila, BGC for an exclusive, by-invite only insights session.
conscientious health image
Trends & Prospective Publication

9 out of 10 Filipinos say they need to look after their mental well-being

Mental health is as much of a priority as physical health. Look for
ways to support both.
enduring appeal of nostalgia image
Trends & Prospective Publication

75% of Filipinos, if given the choice, would prefer to have grown up at the time when their parents were children

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
capitalism's turning point image
Trends & Prospective Publication

79% of Filipino consumers say they try to buy products from brands that act responsibly, even if it means spending more

There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
peak globalisation image
Trends & Prospective Publication

75% of Filipinos think globalisation is 'good for my country'

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
authenticity is king
Trends & Prospective Publication

92% of Filipino consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
data dilemmas
Trends & Prospective Publication

89% of Filipinos feel that it is inevitable that we lose privacy in the future because of technological developments

While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.
Ipsos | synthesio | holiday shopping | black friday
Consumers Survey

Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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