Customer Experience


Customer Experience Ipsos Voices

Gaming the Score: When Feedback Becomes Fiction

Uncover the hidden forces distorting your customer feedback and learn how to stop survey gaming from sabotaging your success in this article by Rollo Grayson, Global Head of Products, Customer Experience, Ipsos

What keeps CX and EX leaders up at night?

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.
Ipsos Update Publication

Ipsos Update – June 2025

Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Customer Experience Publication

CX Global Insights 2025: Unlocking the Future of Customer Experience

Elevate Your CX Strategy with Data-Driven Insights
Mystery Shopping Publication

Demystifying Mystery Shopping

Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
Ipsos Update Publication

Ipsos Update – January 2025

Almanac, Predictions, Democracy … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Customer Experience Publication

The Employee Customer Ripple Effect

Doing the right thing by employees is doing the right thing by customers
Customer Experience Publication

Embedding ESG in Experience

Strengthening customer relationships and doing right by the world.