Brands

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility
Artificial Intelligence (AI) News

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.
Ipsos Update – July 2026
Sports Publication

Ipsos Update – July 2026

Football, Pride, Digital Twins… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Marketing Anchors: The case for capability in an era of transformation
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.
The Context Advantage: Winning the moments that matter
Brands Publication

The Context Advantage: Winning the moments that matter

How Contextual Brand Equity reveals hidden growth opportunities
From Noise to Noteworthy: Winning the battle for memorable attention in advertising
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
The Excess Factor - Ipsos
Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.
From Pixels to People
Artificial Intelligence (AI) Publication

From Pixels to People

Combining human empathy and artificial intelligence for brand growth
IpsosPersonaBot
Artificial Intelligence (AI) Publication

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.