Brands

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

How Contextual Brand Equity reveals hidden growth opportunities

Winning the battle for memorable attention in advertising.

How Small Brands Can Leverage Equity to Challenge Leaders.

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

Combining human empathy and artificial intelligence for brand growth

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.