Consumers

Key findings from the Ipsos SEA Ahead Study run across SEA Markets: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam from May to June 2022.

Integrating retail into consumers’ everyday lives

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.

We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

Getting an accurate and complete answer to the question of who you compete with is critical.

The power of an empathetic organisation.

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.