Consumers

The power of an empathetic organisation.

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.

Ipsos Strategy3 looks at the implications to businesses and policymakers in Southeast Asia one year after the onset of the COVID-19 crisis.

Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

Time for a strategic reset?

A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.

Seizing the on- and off-trade opportunities beyond the crisis.