Consumers

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.

After months of paralyzing lockdowns, most Southeast Asian countries are now in the process of easing restrictions and reopening their economies. Ipsos Strategy 3 discusses what businesses and policymakers need to consider during the pandemic and how to get consumers to spend at pre-COVID levels.

94% of Filipinos are worried about COVID-19, with 38% indicating their income dropped by >50%. Meanwhile, online shopping and spending on necessities are here to stay

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.

Revisiting brand-building during the COVID-19 pandemic.

Consumer views on the second-hand market and sustainability in the fashion industry.

As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.

Survey finds people value privacy and compensation over the benefits of sharing data.

Why now is the moment for sustainable packaging in Japan.