Consumers

Understanding Asia Publication

Understanding Asia

As Asia’s economic, political, and cultural influence continues to grow in an interconnected and complex world, understanding the Asia-Pacific has never been more important.
A Year into Social Distancing: Will SEA See Permanent Shifts in Consumption Patterns?
Coronavirus Publication

A Year into Social Distancing: Will SEA See Permanent Shifts in Consumption Patterns?

Ipsos Strategy3 looks at the implications to businesses and policymakers in Southeast Asia one year after the onset of the COVID-19 crisis.
Ipsos Update Fev 2021
Coronavirus Publication

Ipsos Update – February 2021

Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
How to drive sustainable brand growth? | Consumer decision-making | Ipsos
Brand Growth Publication

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
Woman wearing face mask at the beach | consumers' priorities | Ipsos
Brand Strategy Publication

Shifting context, shifting priorities

Time for a strategic reset?
[Report] Living in Crisis: Masked Up and Moving Forward in SEA
Public opinion Publication

Living in Crisis: Masked Up and Moving Forward in SEA

A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.
Hotels, Restaurants & Catering | HoReCa | Ipsos | Coronavirus
Food & Beverage Publication

HoReCa’s Call to Action

Seizing the on- and off-trade opportunities beyond the crisis.
individual behaviour and culture during coronavirus pandemic | Ipsos
COVID-19 Publication

The role of culture in a global crisis

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
Ipsos Strategy 3
Consumers Publication

Rejuvenating Southeast Asian Economies through Consumer Spending

After months of paralyzing lockdowns, most Southeast Asian countries are now in the process of easing restrictions and reopening their economies. Ipsos Strategy 3 discusses what businesses and policymakers need to consider during the pandemic and how to get consumers to spend at pre-COVID levels.
Filipinos are Worried about contracting COVID-19
Public opinion Survey

Life in the New Normal: 94% of Filipinos are worried about COVID-19

94% of Filipinos are worried about COVID-19, with 38% indicating their income dropped by >50%. Meanwhile, online shopping and spending on necessities are here to stay
19 - 27 of 50 items