Product Innovation


Product Innovation Publication

How Lead Users Can Help You Ride the Innovation Wave

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
Product Innovation Publication

Unpacking product subscription models

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
Product Innovation Publication

We see with our mind, not just with our eyes

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
Innovation Publication

Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?