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Ipsos | synthesio | holiday shopping | black friday
Consumers Survey

Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
Social media discussions of COVID-19 | Ipsos | Synthesio
Social Media Survey

A rapidly changing landscape: Social media discussions of COVID-19

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.
Navigating the "too much information" age | world of constant data flow | Ipsos
Social Media Publication

Navigating the 'too much information' age

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
Using Social Intelligence for a Sharper Vision of Your Brand and Category
Social Listening Publication

Using Social Intelligence for a Sharper Vision of Your Brand and Category

Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
Web Listening Publication

Web Listening

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.