Surveys

Innovation research | Ipsos
Innovation Publication

Is your innovation research on its best behavior?

This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.
The Role of Surveys in the Age of Behavioural Science
Surveys Publication

The Role of Surveys in the Age of Behavioural Science

A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
Perils of Perception
Public opinion Survey

Perils of Perception: What the Filipinos and the World get Wrong

The Philippines is the 16th least accurate of 40 countries based on our “Index of Ignorance”.