Ipsos Pakistan Consumer Confidence Index – Quarter 3 2025
Ipsos Pakistan Consumer Confidence Index – Quarter 3 2025
Ipsos's Consumer Confidence Index (CCI) for Pakistan in Quarter 3 (Q3) shows a return to "pre-conflict" levels, following a temporary peak in optimism during Q2. The index suggests a mixed consumer outlook, with persistent concerns about the economy but a notable rise in optimism about personal finances.
Q3 2025 Key Findings
Overall confidence: The CCI returned to pre-conflict levels in Q3 2025, after a temporary jump in optimism during Q2. This indicates that while optimism has subsided from its peak, confidence has stabilized rather than collapsing.
Persistent economic concerns: Macroeconomic issues such as inflation, unemployment, and poverty remain concerns for consumers.
Decreased burden from taxes and electricity: Perceptions of high taxes and electricity prices are a lesser burden in Q3 compared to previous quarters. This is attributed to government efforts and communications influencing public sentiment.
Increased personal financial optimism: Optimism about personal financial situations has continued to rise since Q2 2025, marking the only indicator to increase. This is particularly noticeable among young Pakistanis and the middle class.
Job security: Confidence in job security has also risen, particularly among middle-class and young Pakistanis.
Context from Q2 2025
Q2 peak: The temporary surge in optimism during Q2 2025 followed a brief conflict in May 2025.
Record optimism in Q2: Ipsos's survey in Q2 2025 showed optimism about the country's direction reaching a six-year high.
Macroeconomic stability: The Q2 results were supported by a period of relative economic stability, with positive developments in key indicators like inflation and foreign exchange reserves.
Conclusion
The Q3 2025 report reveals that while some macroeconomic concerns continue to weigh on consumers, optimism about personal finances and job security has persisted. This offers policymakers an opportunity to maintain and build on this confidence through targeted strategies and effective communication.
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