Ipsos Pakistan Consumer Confidence Index – Quarter 4 2025
Ipsos’ Consumer Confidence Index (CCI) for Q4 2025 reveals a measured yet increasingly polarized consumer mood. While confidence about the country’s direction has receded to pre-conflict levels, Pakistanis are showing record levels of optimism about their personal finances, signalling resilience amid macroeconomic uncertainty.
Q4 2025 Key Findings
Overall confidence:
National optimism has eased, with only three in ten Pakistanis believing the country is moving in the right direction. This marks a return to pre-conflict sentiment, although confidence remains higher than in the preceding five years.
Economic concerns:
Perceptions of economic strength remain subdued. Only 18% of citizens consider the economy strong, even as this reflects a slight improvement from the previous quarter. Inflation has re-emerged as the most pressing concern, followed closely by unemployment.
Comfort with major purchases:
Household purchasing confidence has deteriorated further. Just 11% of Pakistanis feel comfortable with routine household purchases, and only 5% feel at ease making major purchases, underscoring the financial pressure created by rising prices.
Personal financial optimism:
In contrast to the broader economic outlook, personal financial optimism has reached an all-time high for the second consecutive quarter. Nearly two in five Pakistanis expect their financial situation to improve in the next six months—led by youth, women, and middle-to-upper income groups.
Job security:
Confidence in job security has strengthened to 22%, the highest level recorded outside the brief post-conflict surge. The most secure segments include youth, men, and middle-income earners, particularly in Punjab and Khyber Pakhtunkhwa.
Context from Q3 2025
Q3 had marked a return to stability after the extraordinary post-conflict spike in confidence. Q4 maintains that stability but is shaped by renewed inflationary pressure and weakening optimism about Pakistan’s economic direction.
Conclusion
Q4 2025 presents a contrasting economic narrative: strong concerns about inflation and unemployment are weighing on national sentiment, yet exceptional gains in personal financial confidence and job security illustrate a public that remains hopeful about its own prospects. To sustain and strengthen this sentiment, addressing inflation and reinforcing economic stability will remain pivotal.
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