Insights Hub

AI at Ipsos
AI

Discover how Ipsos uses AI to propel innovation and deliver impactful and human-centric insights for clients

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Ipsos Survey: Attitudes to the 2024 Paris Games
Sports

Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm

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Flaminjoy and Ipsos launch Trend Scout

Market Research enters the age of influencers: Flaminjoy and Ipsos launch Trend Scout

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All content

  • Ipsos Update Publication

    Ipsos Update - April 2017

    Welcome to the April edition of Ipsos Update - our monthly selection of research and thinking from Ipsos teams around the world.
  • Climate change Publication

    European Perceptions of Climate Change

    A recent Ipsos survey for an international research consortium led by Cardiff University explored public perceptions of climate change in four European countries – France, Germany, Norway and the UK.
  • Ipsos Update Publication

    Ipsos Update - March 2017

    Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
  • Ipsos Update Publication

    Ipsos Update - January / February 2017

    Welcome to the first Ipsos Update of 2017 - our monthly selection of research and thinking from Ipsos’ teams around the world.
  • Affluent Survey

    The European Affluent Splurges on Christmas Gifts

    Christmas is just around the corner. How does the European Affluent celebrate Christmas? Here are some facts. 88% of all European Affluent celebrate Christmas.
  • Publication

    Device Agnostic

    A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
  • Publication

    Business Consulting

    Ipsos Business Consulting provides practical advice for your business or organisation built on fact-based consulting approaches. We help business leaders and organisations worldwide build, compete, and grow in the marketplace by making idiosyncratic, permanent, and significant improvements in overall performance.
  • Publication

    Overnight Services

    Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.
  • Publication

    AppLife

    Applife is Ipsos proprietary app using mobile for qualitative research.
  • Publication

    MediaCell

    MediaCell is a versatile solution with a number of potential applications.
  • Publication

    Enterprise Feedback Management (EFM)

    Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
  • Publication

    Path to Purchase

    Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.