Ipsos Update

Viewability Matters

What advertisers need to know about advertising viewability.

Ipsos Update - April 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural…

Ipsos Update - March 2018

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

Does Byron Sharp's Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?

Ipsos Update - February 2018

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

Get Fair or Fail: Why Fairness is Key to Business Success

Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?

Ipsos Update – January 2018

Happy New Year! Welcome to the first 2018 edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

Europe Update 2017

Welcome to our third selection of Ipsos research on public attitudes in Europe.

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics…

Perceptions Are Not Reality: Things are NOT as Bad as they Seem

Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.