Simstore is Ipsos research platform using virtual technology helping understand and predict behaviour at point of purchase. Our platform helps clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments.
With Simstore, clients can get to the root of how shoppers make decisions, optimise navigation and retail conditions, and measure success of new products and package designs.
Simstore Assortment / Line Optimisation
Retail space is limited and many products overlap. Finding the optimal product line is about understanding how much each SKU contributes to the line in order to maximise reach. The Simstore platform mimics real-life purchases and enables testing of different line strategies in a competitive environment. Simstore helps you optimise your product line strategy by predicting the optimal range of products in the portfolio.
Realistic scenario testing
Regardless of purchase channel Simstore replicates all kinds of shopping environments, both online and offline, to help you win at the point of purchase.