Simstore InnoTest | Ipsos


Measure the success of new products in a competitive context.

Simstore is Ipsos’ research platform using virtual technology helping understand and predict behaviour at point of purchase. Our platform helps clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments.

With Simstore, clients can get to the root of how shoppers make decisions, optimise navigation and retail conditions, and measure success of new products and package designs.

Simstore InnoTest

Innovations need to stand out from the crowd on the shelf to succeed. Simstore replicates the real-life purchase situation, virtually testing your new products in a realistic and competitive environment. Building on over 40 years of innovation experience, Simstore InnoTest takes into account both behavioural and attitudinal measurements, to accurately predict market success.

Realistic scenario testing

Regardless of purchase channel, Simstore replicates all kinds of shopping environments, both online and offline, to help you win at the point of purchase.