Simstore is Ipsos research platform using virtual technology helping understand and predict behaviour at point of purchase. Our platform helps clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments.
With Simstore, clients can get to the root of how shoppers make decisions, optimise navigation and retail conditions, and measure success of new products and package designs.
An effective shelf layout is key to drive brand and category sales, and to improve shopper experience. Simstore replicates the real-life purchase situation, measuring behaviour in a realistic and competitive environment. Simstore Planogram Optimisation measures the impact of planogram and/or POS, guiding your planogram implementation strategy.
Realistic scenario testing
Regardless of purchase channel Simstore replicates all kinds of shopping environments, both online and offline, to help you win at the point of purchase.