Wellbeing
Health and Wellbeing Practices in Romania. An increasing number of consumers are investing in prevention, despite rising financial pressure.
Consumer behavior in the healthcare sector continues to evolve, with a stronger focus on prevention and proactive care. According to the latest data provided by Ipsos, 41% of respondents report that they have started or increased their consumption of vitamins or supplements in the past 12 months, and 50% intend to allocate a larger budget for these products in the coming year.