Leadership Transition in Singapore & Malaysia

Singapore & Malaysia – Miranda Cheung, CEO of Singapore and Malaysia (SiMa) will take on the role of Asia Pacific Chief Client Officer (CCO) beginning 1 July 2015. As CCO, Miranda will focus on creating opportunities to dialogue and engage with key clients in the region to strengthen current business relationships. She will report directly to Lifeng Liu, CEO of APAC.

Effective 8 April 2015, Joseph Chua, Healthcare Leader of SiMa and Katharine Davis, Marketing Leader and Executive Director of Malaysia, will take on the roles of Managing Director of Singapore and Malaysia respectively. Both Joseph and Katharine will report to Lifeng Liu in his capacity as Interim CEO of SiMa.

Joseph started his career in qualitative research 15 years ago. He then moved on to quantitative research prior to focusing on Healthcare in 2005. Joseph has successfully grown the business, developed the team and advanced relationship with regional clients since.  Joseph is very well regarded in the local market research industry.

Katharine is a research leader with passion for business and people management. With more than 17 years of market research experience in Asia, Europe and Latin America, She brings insights to the team and clients from her extensive cultural and cross-sector exposure.

Said Lifeng Liu, “succession planning is critical to sustain our business, I am very glad that we have Joseph and Katharine ready to take on the Singapore and Malaysia leadership roles. I am looking forward to working with them and to have the opportunity to mentor them as well.”

“SiMa has made good progress since its clusterization last year.  With the good foundation of the cluster already in place, SiMa is in better position to compete in the market place, to attract talents in the industry and to partner with clients,” Lifeng added.