Consumers


Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

February 2025: Consumer confidence stable following last month’s uptick

Sentiment is mixed in both Latin America and Europe.
Consumers Publication

Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful

How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?

January 2025: Consumer confidence up globally to begin 2025

Sentiment is up in Latin America and Europe, down in North America according to the Ipsos Global Consumer Confidence Index for January 2025.
Seniors Publication

Golden Years, Golden Opportunities

Preparing your business for an aging world

February 2024: Consumer confidence down among G7 countries

Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.