Strategy

Unlock Strategic Advantage with Ipsos' New Insights Agent
Artificial Intelligence News

Unlock Strategic Advantage with Ipsos' New Insights Agent

Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.
Ipsos | Humanizing AI | Artificial intelligence | White paper | AI
Innovation Publication

Humanizing AI: Real human data to generate and predict real innovation success

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
Ipsos | Expectations / Context / Empathy /
Brands Publication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
Ipsos | Brand Success | Expectations
Brands Publication

The shifting power of influence

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.