Consumer Behaviour


Aligning Your ESG Strategy with Consumer Expectations for Your Category

Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. ​ Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
Innovation Publication

The new era of innovation

Shattering the Stage Gates with Generative AI.
Ipsos Update Publication

Ipsos Update – January 2024

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.