Market Research

Ipsos Strategy3 recognised by Forbes as one of the World’s Best Management Consulting Firms 2025
Market Research News

Ipsos Strategy3 recognised by Forbes as one of the World’s Best Management Consulting Firms 2025

Ipsos Strategy3 has been recognised for the fourth year in a row.
Jean Laurent Poitou
Corporate Press release

Jean Laurent Poitou appointed Chief Executive Officer of Ipsos

Appointment
Ipsos completes the acquisition of The BVA Family
Corporate Press release

Ipsos completes the acquisition of The BVA Family

This acquisition is a significant expansion for Ipsos in France and adds new strength in the UK and Italy.
Ipsos | Gender | Inequality
Environmental, Social and Governance (ESG) Publication

How research can help understand and close the gap in inequality

In our latest white paper 'More equal than others', we delve into the challenges posed by inequality, highlighting its various dimensions and shedding light on the imperative for proactive efforts to address it head-on.
Why accessible UX matters
User Experience Publication

Why Accessible UX Matters

Tips for delivering a great user experience.
Ipsos | Ipsos views | Understanding consumption moments
Brands Publication

Understanding the context of consumption moments

A path to brand success.
Ipsos | Conversations with AI | Generative AI | Workshops
Market Research Publication

Conversations with AI part III: How AI boosts human creativity in ideation workshops

Bright sparks and bold ideas.
Ipsos | Conversations with AI
Artificial Intelligence (AI) Publication

Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

In this white paper we explore how generative AI can be used within qualitative research.
Ipsos | Conversations with AI | Artificial inelligence
Artificial Intelligence Publication

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

Ipsos | White Paper | Research | ChatGPT | Generative AI
Technology Publication

ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.